Headquartered in Dubai, United Arab Emirates, Damas is the Middle East’s leading international jewellery and watch retailer.Founded in 1907, the company today operates across 6 countries through fully owned subsidiaries with more than 210 stores, most of which are located in the GCC region. The company has grown from a UAE-based retailer into a global brand name, and is also the retailer for a large portfolio of renowned global luxury brands.
Damas sells jewellery and watches through its huge retail network, which is uniquely positioned to address different consumer segment needs.
Specifically, the Les Exclusives Stores offer high-end luxury products; Semi-Exclusives Stores offer stylish and sophisticated products for the discerning consumer; and the Damas 22K and 18K Stores offer trendy, fashionable and stylish products and brands at competitive prices.
In addition to the four principal store formats, Damas also operates other outlets such as exclusive watch stores and Mono-brand boutiques.
The Group has its origins in Syria in the early 1900s. In 1955, the business moved to the UAE and the first retail outlet was opened in 1959. By the end of 1985, the Damas Group had expanded with several retail stores throughout the UAE and in 1988, the Group launched its first branded jewellery line under the Harmony brand.
In the 1990s, the Group adopted an early version of its current marketing and merchandising strategy to develop its brands and products based on customer segmentation according to demographic profile, including its current store format structure.
By 2000, the Group had established retail operations in Qatar, Bahrain, Oman and Jordan. In 2002, the Group expanded its operations to Kuwait and Saudi Arabia, and by 2004, the Group had further strengthened its presence within and beyond the Middle East.