The leading international jewellery retailer was honored along with other winners at a glittering ceremony held at Jumeirah Beach Hotel. Sheikh Saeed bin Mohammed Bin Rashid Al Maktoum and Khalid Ibrahim Al Kassim, Deputy Director General for Planning & Development, presented the award to Tamjid Abdullah, Deputy Managing Director of Damas.

Tamjid Abdullah remarked, “We are very pleased to be recognized once again by the DSES as we pursue excellence in jewellery retail. We salute the body for recognizing, supporting and encouraging enterprises that make positive contributions towards a more vibrant trade environment and better service to consumers." 

“The success of Damas over the last 100 hundred years has been the outcome of our continuing efforts to provide premium quality products and personalized service to our clientele. Recognition such as this inspires us to introduce more innovations in order to meet the growing needs of our publics."

Khalid Al Kassim, Deputy Director General for Planning and Development  of DED, commented, “The DSES certification primarily targets Dubai-based businesses that have a high interface with customers and has been initiated with the specific intent of facilitating growth in the tourism, trade, finance and service sectors. The scheme aims to promote businesses that strive to increase the standards in customer service and boost customer confidence through ethical and best practices.” 

DSES binds all participating businesses to a common code of business ethics and core criteria for customer service excellence in 15 retail categories. The winners were selected out of over 1,000 participants on the basis of mystery shopper input. Damas scored the highest among all other retailers in the “Special Business Category” which covers establishments having more than 20 outlets.

As welcome bonus, Damas shops in Jumeirah Town Centre and Lulu Centre – Ajman were proclaimed “Best Service Performance Outlets for Jewellery.” Damas was the only participant winning multiple awards in its category. 
 
The DSES has been designed to gain customer confidence and transform the experience of buying in Dubai into a pleasurable one. This scheme is aimed to all businesses, especially those from the service sector where customer service is the differentiating factor between competitors.